XAP Corporation's Branding Guide

Our marketing and communications department asked me to prepare a corporate branding guide that would be sent out to all departments at both our Culver City, California office and our Kelowna, British Columbia office. The intent was to get everyone to understand the importance of maintaining our corporate brand throughout all our work — both externally and internally.

PROJECT BRIEF

XAP Corporation

2012 – In-house Marketing & Communications Project (Corporate Branding & Identity, Graphic Design)

XAP's marketing and communications department asked me to prepare a corporate branding guide that would be sent out as a PDF to all departments at both our Culver City, California office and our Kelowna, British Columbia office. The intent was to get everyone to understand the importance of maintaining our corporate brand throughout all our work — both externally and internally — and to empower them with the tools and the how-to knowledge to make it happen.

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