SITE LOGO DESIGN SUB-PROJECT
I had to incorporate XAP’s existing logo for its Choices® portal product in the new site's logo. The overall website’s branding, styles and color schemes were to be derived from the chosen logo design.
The client, the Mississippi Dept. of Education, asked that the site logo use the following:
• the state initials “MS” alongside the Choices® logo
• the colors red and blue
• the shape of their state as it would appear on a map
• and an image of the state flower, the magnolia (the most challenging element)
I researched the particular magnolia flower native to Mississippi and collected specimen photos for reference purposes. Using those photos and some hand-drawn sketches as inspiration, I designed a few different vector art illustrations of magnolia flowers.